{"id":166055,"date":"2025-10-01T16:54:56","date_gmt":"2025-10-01T14:54:56","guid":{"rendered":"https:\/\/www.change.inc\/?post_type=changemaker&p=166055"},"modified":"2025-10-01T16:55:51","modified_gmt":"2025-10-01T14:55:51","slug":"jacob-nawijn","status":"publish","type":"changemaker","link":"https:\/\/www.change.inc\/changemakers\/jacob-nawijn","title":{"rendered":"Jacob Nawijn"},"content":{"rendered":"

Na zijn master in retailmarketing aan de Universiteit van Amsterdam solliciteerde Jacob Nawijn bij Ahold. Hij werd afgewezen. De reden: hij was niet ondernemend genoeg. Dat was een mooie trigger om dan eerst maar te gaan ondernemen, vond Nawijn. Via zijn neef kwam hij in contact met de oprichters van het Britse bedrijf Fruitful Office. In 2010 richtte Nawijn Fruitful Office Benelux op met als doel de Nederlandse en Belgische werknemer gezonder te maken. ‘En als je dat als doel hebt, moet het bedrijf ook aan de achterkant positieve impact hebben’, vindt hij.<\/p>\n

Nawijn wordt gedreven door een sterk drang om ‘het goede te doen’. Dat betekent: zo sociaal en duurzaam mogelijk. Doe je dat niet, dan kom je je verantwoordelijkheden als ondernemer niet na’, vindt hij. ‘Wij k\u00fannen sociale banen cre\u00ebren, dus waarom zouden we het niet doen?’<\/p>\n","protected":false},"excerpt":{"rendered":"

Na zijn master in retailmarketing aan de Universiteit van Amsterdam solliciteerde Jacob Nawijn bij Ahold. Hij werd afgewezen. De reden: hij was niet ondernemend genoeg. Dat was een mooie trigger om dan eerst maar te gaan ondernemen, vond Nawijn. Via zijn neef kwam hij in contact met de oprichters van het Britse bedrijf Fruitful Office. …<\/p>\n","protected":false},"featured_media":166045,"template":"","class_list":["post-166055","changemaker","type-changemaker","status-publish","has-post-thumbnail","hentry","changemaker_category-agri-food","changemaker_category-voedsel-transitie"],"acf":[],"yoast_head":"\nJacob Nawijn - Change Inc.<\/title>\n<meta name=\"description\" content=\"Jacob Nawijn is de oprichter van Fruitful Office, dat vers fruit uit Europa levert aan meer dan 5000 kantoren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.change.inc\/changemakers\/jacob-nawijn\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jacob Nawijn - Change Inc.\" \/>\n<meta property=\"og:description\" content=\"Jacob Nawijn is de oprichter van Fruitful Office, dat vers fruit uit Europa levert aan meer dan 5000 kantoren.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.change.inc\/changemakers\/jacob-nawijn\" \/>\n<meta property=\"og:site_name\" content=\"Change Inc.\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-01T14:55:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.change.inc\/app\/uploads\/2025\/10\/thumbnail_TodaysChangeMakers-Jacob-Nawijn-blauw.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.change.inc\/changemakers\/jacob-nawijn\",\"url\":\"https:\/\/www.change.inc\/changemakers\/jacob-nawijn\",\"name\":\"Jacob Nawijn - Change Inc.\",\"isPartOf\":{\"@id\":\"https:\/\/www.change.inc\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.change.inc\/changemakers\/jacob-nawijn#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.change.inc\/changemakers\/jacob-nawijn#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.change.inc\/app\/uploads\/2025\/10\/thumbnail_TodaysChangeMakers-Jacob-Nawijn-blauw.jpg\",\"datePublished\":\"2025-10-01T14:54:56+00:00\",\"dateModified\":\"2025-10-01T14:55:51+00:00\",\"description\":\"Jacob Nawijn is de oprichter van Fruitful Office, dat vers fruit uit Europa levert aan meer dan 5000 kantoren.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.change.inc\/changemakers\/jacob-nawijn#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.change.inc\/changemakers\/jacob-nawijn\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/www.change.inc\/changemakers\/jacob-nawijn#primaryimage\",\"url\":\"https:\/\/www.change.inc\/app\/uploads\/2025\/10\/thumbnail_TodaysChangeMakers-Jacob-Nawijn-blauw.jpg\",\"contentUrl\":\"https:\/\/www.change.inc\/app\/uploads\/2025\/10\/thumbnail_TodaysChangeMakers-Jacob-Nawijn-blauw.jpg\",\"width\":1920,\"height\":960,\"caption\":\"'Doordat we met abonnementen werken, weten we precies hoeveel we nodig hebben. Dat scheelt veel verspilling.'\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.change.inc\/changemakers\/jacob-nawijn#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.change.inc\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Changemakers\",\"item\":\"https:\/\/www.change.inc\/changemakers\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Jacob Nawijn\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.change.inc\/#website\",\"url\":\"https:\/\/www.change.inc\/\",\"name\":\"Change Inc.\",\"description\":\"Platform voor duurzaam nieuws in het bedrijfsleven\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.change.inc\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jacob Nawijn - Change Inc.","description":"Jacob Nawijn is de oprichter van Fruitful Office, dat vers fruit uit Europa levert aan meer dan 5000 kantoren.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.change.inc\/changemakers\/jacob-nawijn","og_locale":"nl_NL","og_type":"article","og_title":"Jacob Nawijn - Change Inc.","og_description":"Jacob Nawijn is de oprichter van Fruitful Office, dat vers fruit uit Europa levert aan meer dan 5000 kantoren.","og_url":"https:\/\/www.change.inc\/changemakers\/jacob-nawijn","og_site_name":"Change Inc.","article_modified_time":"2025-10-01T14:55:51+00:00","og_image":[{"width":1920,"height":960,"url":"https:\/\/www.change.inc\/app\/uploads\/2025\/10\/thumbnail_TodaysChangeMakers-Jacob-Nawijn-blauw.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minuut"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.change.inc\/changemakers\/jacob-nawijn","url":"https:\/\/www.change.inc\/changemakers\/jacob-nawijn","name":"Jacob Nawijn - Change Inc.","isPartOf":{"@id":"https:\/\/www.change.inc\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.change.inc\/changemakers\/jacob-nawijn#primaryimage"},"image":{"@id":"https:\/\/www.change.inc\/changemakers\/jacob-nawijn#primaryimage"},"thumbnailUrl":"https:\/\/www.change.inc\/app\/uploads\/2025\/10\/thumbnail_TodaysChangeMakers-Jacob-Nawijn-blauw.jpg","datePublished":"2025-10-01T14:54:56+00:00","dateModified":"2025-10-01T14:55:51+00:00","description":"Jacob Nawijn is de oprichter van Fruitful Office, dat vers fruit uit Europa levert aan meer dan 5000 kantoren.","breadcrumb":{"@id":"https:\/\/www.change.inc\/changemakers\/jacob-nawijn#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.change.inc\/changemakers\/jacob-nawijn"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.change.inc\/changemakers\/jacob-nawijn#primaryimage","url":"https:\/\/www.change.inc\/app\/uploads\/2025\/10\/thumbnail_TodaysChangeMakers-Jacob-Nawijn-blauw.jpg","contentUrl":"https:\/\/www.change.inc\/app\/uploads\/2025\/10\/thumbnail_TodaysChangeMakers-Jacob-Nawijn-blauw.jpg","width":1920,"height":960,"caption":"'Doordat we met abonnementen werken, weten we precies hoeveel we nodig hebben. 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